Unlock Your Business Potential with WhatsApp Business API and Chatbot
WhatsApp
Business API is the perfect tool for businesses to solve customers’ queries,
can be used to generate leads, drive higher brand recognition, and build strong
customer loyalty in the long run.
While WhatsApp
Business is an App-based service, WhatsApp Business API is a cloud-based
service, which means you don’t need to download an app.
In this blog, we will discuss about WhatsApp chatbot features and the documentation process.
Its automated messaging function consists of
- Greeting messages
- Quick
replies
- Away
message settings
It also
provides statistics about how many messages were sent, delivered, and read.
The perfect marketing tool WhatsApp Business API is the easiest way to improve customer engagement techniques and
boost your brand recognition. Instant responses and personalized messages will
make it easy for your customers to communicate with your team and also give
satisfaction to the customers.
Whether your
customers are asking for product details or just looking for support, you can
provide them with the right help and assistance using WhatsApp API. It also
reduces the time and effort your customer service team needs to spend on
dealing with incoming inquiries.
WhatsApp Business API Features
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The WhatsApp Business API offers features for businesses to enhance their communication with customers. With verified business profiles, companies can establish trust and provide essential business information. Automated messaging enables businesses to send timely notifications, updates, and customer support responses. The API also supports multimedia sharing, allowing businesses to engage customers with images, videos, and documents. These features, combined with end-to-end encryption for privacy and security, make the WhatsApp Business API an invaluable tool for businesses to connect, engage, and build meaningful relationships with their customers on a popular and widely used messaging platform.
Chatbot
Chatbot is a
computer program that is designed to stimulate conversation with humans through
text or voice and solve their queries.
While
creating your chatbot, first think about what questions your customers
will likely ask about your products/services. and how the bot will respond to
those questions. This will help define a conversation flow suitable for your
business and ensure a seamless customer experience.
In addition
to responding to common queries, a WhatsApp chatbot can help you capture new
leads and improve your marketing campaigns. This is a great way to grow your
customer base and increase revenue.
Another advantage of a WhatsApp chatbot is that can be used across multiple channels
and provide your customers with an omnichannel experience. Also allows you to
build a unified inbox that enables your team to manage conversations from any
channel while keeping context about past interactions with each.
How to set up a chatbot
While
designing your WhatsApp chatbot, first look after the tone and style of your
bot. Your customers should feel comfortable and confident that they are dealing
with professionals.
Creating an
effective WhatsApp chatbot is best to start by testing it with real customers. Identify
any issues and fix them ASAP. Again, re-run the test to ensure your WhatsApp
chatbot is ready for its release.
After a
successful testing session, you will have a high-quality chatbot that can solve
your customer’s queries and concerns. However, be aware of the limitations of
WhatsApp Business API, as it has limited features and capabilities.
How Does It Work
A WhatsApp
chatbot is designed to reply to your customers when they message you about a
query such as delivery, shipping, product details, etc like a real person.
It also
allows businesses to create an away message to notify potential customers when
they are unavailable to answer their questions. This is particularly useful for
small businesses that are unable to hire more staff.
With the
help of a WhatsApp bot, customer service teams can handle more inquiries and
support requests than ever before. The software enables agents to manage more
than one chat at a time, which saves them valuable time.
Who can use
When Meta
(Facebook) launched the first WhatsApp API it was for medium to large
corporations but now even small business owners can use WhatsApp API.
If you’re a
small business that wants to get started with a chatbot, it can be affordable
and easy to set up. Whether you need a simple rules-based chatbot or an
advanced AI-powered chatbot, it can be built quickly and easily with a
provider’s software.
A WhatsApp
Business API is a powerful communication channel that can help your business
connect with more than 2.1 billion users worldwide. This channel can be used
for a variety of tasks, including automated response handling, appointment
booking, and lead generation.
The platform
is available to any organization, irrespective of its size, and offers several
features for businesses that want to engage with customers. These include
message templates, statistics on messages sent and received, and the ability to
customize greeting messages and quick replies.
As a result, it will be the best marketing tool for any business.
Features Of Chatbot
- Time Saver
A WhatsApp
Business API is an essential tool to use in customer support. Your customer
service team can save time by using the tools they need to automate common
questions and requests, which can free up their time for more difficult
customer care issues.
Using a
WhatsApp chatbot with a WhatsApp business API can also help your customers get
what they need faster than they would if they had to call your company or
contact you through a traditional email form. This can result in increased
customer satisfaction and repeat business.
Chatbot can easily handle numerous customers at a time, and make sure that no query is left this will have a positive impact on the customers, and next time they will choose your brand to purchase.
- Affordable Price
The cost of
a chatbot can vary from $0 to thousands of dollars depending on the type of
provider you choose and how much you want to customize it. Users can access
chatbots for free but if you’re going to hire a developer, the price can be
even higher due to the nature of the skills required to build an AI-powered
chatbot.
One of the
most common pricing models for WhatsApp business API is by contact list size,
which can be expensive if you’re trying to send mass messages each month. Another
model is by user seat, which can limit your business’s ability to scale.
While many
BSPs charge by contact list size, you can also find cheaper options that allow
you to send mass messages without breaking your budget. Some companies offer a
tier system, which means that you’ll start at a lower tier and move up as you
send more messages.
Some WhatsApp API providers in India offer unlimited messaging for a monthly fee. These include Messenger
People and User Like.
So, you can
choose as per your request.
- It is customizable
A WhatsApp
Business API and a chatbot are excellent ways to engage with customers on one
of the world's largest messaging apps. It helps organizations provide a
convenient way for users to contact them and streamline their business
operations in real time.
As the
number of people who use WhatsApp continues to grow, it is becoming
increasingly important for companies to find ways to optimize their customer
service experience on the messaging app. With a WhatsApp business API’s feature chatbot, businesses
can offer a high-quality experience that keeps users coming back for more.
Many of
these solutions come with a host of helpful features, including a built-in
knowledge base, which stores FAQs for easy access. They can also integrate with
your CRM or other backend tools; these tools will help you grow your knowledge
about which products your customers are buying frequently and what problems
they often face. By observing your customer’s behavior it will become easy for you
to set up a chatbot.
The top
tools for WhatsApp chatbots pack AI and natural language processing
capabilities, so you can train your bot to respond accurately to common
queries. Some also offer more specialized functionality like marketing
capabilities, making it easy to build personalized remarketing campaigns.
For
example, a mall can
use a chatbot to automate the entire loyalty program and customer service
process. With Optical Character Recognition (OCR) technology, the mall's bot
can pull details from receipts uploaded by patrons and allocate loyalty points
without human intervention.
It is not
difficult to set up a chatbot, but it is essential to follow the proper steps.
- ·
Register
the Business account
- ·
Know
your customer’s behavior
- ·
Creating
a flow for the chat
- ·
Utilizing
a chatbot builder.
You need to complete these steps before you
can start testing the chatbot and deploying it on your business’s website or
other platforms.
- . Increase CRM
BAS World,
the largest truck and trailer dealer in Europe, used WhatsApp Business API to
automate a part of their customer service process. Their chatbot automatically
collects basic information about their customers before they get in touch with
a human agent. This means they can save loads of time and ensure they are
always ready to assist their clients.
It also
means that the customer experience is improved. Since they don’t have to ask
their customers for their name, country, and booking code, they can focus more
on helping customers select the right product, and complete their checkout.
That
information can be used to create a tailored cross-selling flow for each user.
This means that they can show them the products they are interested in, help
them select a color and size, and assist them with their check-out.
Another
important advantage of using the WhatsApp Business API is that it enables
businesses to be available anytime. This means that they can respond to
customer queries 24 hours a day, and this helps build customer loyalty and
satisfaction.
This is
particularly beneficial for e-commerce retailers, where there are many
different times when potential customers are shopping and need assistance. By
allowing them to reach out to a business at any time of the day, they are more
likely to buy from them.
In addition,
they are more likely to return to their store again. This is especially true
for online stores that offer free shipping and returns. The ability to have a
bot answer their questions and give them the information they need quickly and
conveniently is essential for any online retailer's success.
A lot of
companies are already leveraging the power of the WhatsApp Business API. One of
the most popular uses for this API is to create a chatbot that interacts with
customers. Whether your company is an SMB, an established firm in the
commercial space, or a global enterprise, this API will allow you to serve more
customers without increasing your expenses.
Step to
get WhatsApp Business API
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